Boston Terrier of East Tennessee

This was a project for school, and has not affiliation with the actual Boston Terrier of East Tennessee.

This branding package was developed for Boston Terrier Rescue of East Tennessee’s fictitious Comic Con–themed adoption and fundraising event. Designed to energize the event’s online presence, the project includes a comic book–inspired event banner, animated cover video, and stylized profile image for social platforms. Drawing on playful motifs and bold typography, each asset captures the event’s personality while maintaining brand consistency. Deliverables were optimized for Facebook and digital marketing, blending humor, clarity, and compassion to highlight BTRET’s mission and community engagement.