Alpen Grove Brewing

This branding project for the fictitious Alpen Grove Brewing Co. blends Bavarian brewing tradition with Rocky Mountain character. I designed a versatile logo system and product labels for three distinct craft beers—Hefeweizen, Hefe Light, and Dunkelweizen—each with its own color palette and iconography. The visual identity emphasizes heritage, nature, and artisanal quality, appealing to both seasoned craft beer enthusiasts and casual drinkers. Deliverables included logos, label mockups, and a cohesive brand story tailored for retail and digital applications.